KNU’s Bachelor of Business Administration (BBA) program has been designed to respond to the rapidly changing business world. There’s an unmet demand for project management, strategic management, marketing management, money Banking and Finance, Cost accounting, Financial Reporting and Analysis, Leadership, international Resource Management, conflict management, Afghan history, Financial Institutions and capital Markets brand management education.
BBA degree has been designed to meet the demand. The first two years of the BBA degree will provide a solid grounding in business fundamentals while the later years will provide a focus on strategic marketing so that you’re able to assess and articulate the impact of marketing on the overall objectives and performance of an enterprise. There’ll be an emphasis on marketing analysis and planning, and marketing communications and sales.
You’ll also have the option of selecting one of three inter-disciplinary options: International Business; Innovation and Entrepreneurship; and Corporate Social Responsibility and Sustainability. This will build your capacity to respond to new situations in a rapidly changing world and help you succeed personally and professionally in ways that better society.
To ensure your success the BBA degree features an innovative educational approach that guides you in the development of your critical, creative and reflective thinking capacity. This will allow you to develop your personal awareness while also being able to fully evaluate business processes so that you’re able to draw and articulate defensible conclusions in response to complex business situations. In your final year you must also complete a community based Integrated Industry Project or Research Thesis. In parallel with your academic studies, you’ll also develop a Creative Learning Portfolio which fosters your self-awareness, reflective practice and an open mindset through the integration of activities.